With diminishing response rates from outreach led PR centric activities, we look to diversify constantly.

But links from the press are still a goal for a lot of projects. 

This is where media enquiry services like HARO (and others I've referenced here) come into their own. 

But media enquiry services can often lead to more than links - they can lead to building a contact list and working relationships that ultimately result in journalists coming directly to YOU when they need comment, product or expertise.

In this newly added third module, I've outlined some practical tips to getting more out of media request services.