Millions of people head to Google Images, Flickr and a host of other image banks each month looking for photos to use in their articles and web content.

It's not always easy to find the right photo to use without a budget to spend on premium stock imagery.

That's where this tactic comes in. The premise of Creative Commons image link building is this:

1. You identify area relevant to your business where there's a demand for free-to-use photography and not much out there to fulfil that demand already

2. You produce it!

3. You distribute said imagery under a Creative Commons License with a request for attribution in the form of a link to your website

4. You track usage and chase appropriate attribution where it wasn't given already

In this module, we're taking you through our process for doing this step by step. By the end of this module, we hope you're feel confident enough to go about building your own image bank and putting it to use in building links for you.

Let's dive in.