Whether you call it “link bait,” “link magnets,” or (like me) you don’t give it any particularly fancy name, producing assets on your website that generate links passively is an excellent and scalable tactic. This module is all about doing that largely centred around the use of data and research pieces (but touching upon other areas it works in). We’re going to go through:

 

·       How to decide what to produce

·       Finding data sources and producing compelling content pieces

·       Getting those pieces generating links by themselves

 
The content from this course also features as one of the modules in the larger "Building BIG Links With Little (or no) Outreach" course.