Our Link Building Course
- £329
Building BIG Links with Little (or NO) Outreach
The link building training course for people who really don't like outreach. This covers creating statistics based content to generate passive links, Creative Commons images to generate semi passive links and media enquiry services to build big links and working relationships with journalists.
Hello. I'm Stacey 👋
I've been doing SEO since 2009 and I still genuinely love it. Over that time I've had the pleasure of working on hundreds of campaigns in scores of sectors and multiple territories. I've spoken at conferences including MozCon, BrightonSEO, SearchLove, ChiangMai SEO and Friends of Search.
Since 2018, I've trained in house teams of all sizes. A change in direction for me means I'm no longer providing bespoke training and have instead created courses like these.
Since 2018, I've trained in house teams of all sizes. A change in direction for me means I'm no longer providing bespoke training and have instead created courses like these.
Nice things that people have said. Yay!
A few testimonials/tweets and general niceness from people on the course. Also worth me adding that I didn't even buy these people beer before they said these things.
Stacey is crazy. If you hate outreach, you gotta get @staceycav's link building course. She just keeps adding extra sh*t for free, I'm telling you she's not right in the head who does that???
Bibi the Link Builder
Content and linkbuilding are joined at the hip. You can't have one without the other, especially high-quality content. Stacey understands that well and shows you how to create content that people want to read—and link to. This course opened up the way I think about linkbuilding and I'm 10x better for it.
Vinnie Wong
Outreach Manager - Ahrefs
SEO and Content Marketing Training Courses
- £329
Building BIG Links with Little (or NO) Outreach
- Course
- 19 Lessons
The link building training course for people who really don't like outreach. This covers creating statistics based content to generate passive links, Creative Commons images to generate semi passive links and media enquiry services to build big links and working relationships with journalists.
- £149
Creating Research Content to Build Passive Links
- Course
- 4 Lessons
I don't like outreach. Not one little bit. So I've spent several years fine tuning creating content that generates is own links. This course outlines the process we use to achieve that. The content in here also features as one module in the larger "Building BIG Links with Little (or NO) Outreach" course.
- £149
Creative Commons Image Link Building
- Course
- 6 Lessons
Turn your existing images into links or create purpose built stock image banks designed to build links. This covers image link building from start to finish as a standalone course. Image link building is also one of the modules in "Building BIG Links with Little (or NO) Outreach"
- Free
Practical Tips to Land Your Products in Press
- Course
- 5 Lessons
If you're not in a position to hire a PR agency right now but do want to see your products in press, this practical short guide will show you how.
You don't need PR experience and you don't need relationships with journalists today to land your products in press tomorrow.
What you do need? Great products and time!
- Free
Using AI in HARO Journalist Comment Pitching (And No, Not For Writing the Comments!)
- Course
- 1 Lesson
Over the course of the last year, I've managed to speed up processes for pitching comments to journalists using HARO and other services courtesy of some help from the AI Overlords. But I'm NOT using AI to write comments. There's much greater value elsewhere and in this short free session, I outline practical uses for AI in journalist comment pitching for links.
FAQs
Do you do technical SEO courses?
Let me level with you. I'm alright at technical. But it's definitely not my strongest suit. For training provision, I'm a firm believer that you should deliver training only for the things you're most confident in doing and that you have experience in generating results with. Keyword strategy, on site content and link building are my strong suits and that's what my courses are focussed on.
How often do you update your courses?
In true SEO style, here comes the "it depends." But it really does. If something wholesale changes in search that ultimately means any of my material is then factually inaccurate, I'll change it as quickly as possible. Generally, all material will be reviewed annually at least.
Do you still offer client consulting?
I still take on limited consulting through my agency, MacNaught Digital (creatively named, I know).
Do you do bespoke training?
I don't offer bespoke training anymore, simply because it takes a lot of time away from my client campaigns and personal website projects. So this is an area I've moved away from. If you are looking for bespoke training though, I would be happy to make recommendations for people who can help.
How experienced a link builder do I need to be to take your link building course?
People on the course right now have hugely varied experience. They range from brand new link builders to those with a decade or more of experience who just want to diversify their tactics.
No minimum experience level required but if you're not sure it's for you, shoot us an email to training@macnaughtdigital.co.uk and we can try and answer any questions you might have about suitability.
No minimum experience level required but if you're not sure it's for you, shoot us an email to training@macnaughtdigital.co.uk and we can try and answer any questions you might have about suitability.
Hear about new course launches (and random things)
I don't really do email. So you won't be getting any weekly wisdom or anything. Instead, it will be ad hoc emails once per month or less covering new course launches or nifty things we've spotted/learned that we think you'll be interested in.